Xenedrine: As Smart as a Five Year Old
I just saw what I think is about the most horrific commercial in recent memory. Xenedrine, an unregulated weight loss supplement, has decided that a dude dressed as a bottle of the pills and calling me "Fatty Fatty McFatson" (or something similar) is the key to getting people to buy. I get that it's supposed to be silly, funny, and if I'm being generous, charmingly post-modern. The bottom line? As much as I'd like to lose a few pounds, I don't like being insulted. Take a clue from Weight Watchers, who is having incredible success with their most recent community-oriented, women-friendly promos. That commercial makes me want to say one thing to Xenedrine: "I'm not but you are! No takebacks!" Ad execs, please grow up!

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